This time last year we were stuck in the mud. We had an awesome service ready to roll but something crucial was missing: customers.
Every new business - SMEs, startups, small businesses, SaaS, and ecommerce - faces the same challenge:
How to reach potential customers, subscribers, or users with your amazing service or product?
Today I'm sharing 14 nifty tools that have helped us reach new prospects, raise awareness of our brand, and grow over the past 9 months.
The tools will help you:
- Get users talking about your business online
- Collect prospects' email addresses
- Get your business in the news
- Utilise your website and links in unexpected ways
- Master online networking
1. Get users talking about your business online
A Viral List is basically word-of-mouth (or ‘referral marketing’) on the internet. After signing up on your website users are incentivised (by discounts, free services or products etc.) to tell their friends about you.
The more friends they tell, the more likely they are to win the freebies.
With the help of Maitre App, we were able to build up a mailing list of 400+ users before launching 100 Pound Social.
Pay with a Tweet is just another form of word-of-mouth marketing. You offer users something of value such as an e-book; the ‘payment’ for the e-book is a Tweet telling their friends about your e-book. You can imagine the snowball effect - and the boost this gives to your mailing list signups.
2. Collect prospects email addresses
Many Contacts encourages website visitors to leave their email address. It uses their email address to give you enriched information on your new lead:
- Previous visits to your site
- Visitor’s social media pages
- Where the visitor works
Hello Bar (Free version available)
A highly visible sign-up bar at the top of your website that helps you convert more visitors into customers by collecting email addresses.
Email address finder hunter.io (Free - limited use)
Find your prospect’s email addresses via their domain name (website address). Type in the domain name and Hunter.io will pull up all email addresses associated with that business.
Discover.ly Chrome Extension (Free)
View a prospect on LinkedIn, Facebook, Twitter, or Gmail and instantly get a list of the prospect's social media pages, and learn if you and the prospect have mutual Facebook friends or LinkedIn connections
Rebump for Gmail (Free)
The best way to get your emails answered. We're all busy and emails regularly go unanswered. Instead of manually following up each email you send, Rebump allows you to automate follow-up messages.
3. Get your business in the news
New businesses rarely have the budget to hire someone to do their PR. JournoLink helps you manage your own PR and get your business stories in front of journalists, broadcasters, and bloggers.
Influencer marketing platform. Find and connect with influencers and YouTubers who will tell your target market about you.
Hey Press(Free - limited use)
Find relevant journalists in moments by typing in keywords. Get your business in the press.
4. Utilise your website and links in unexpected ways
Find out why people do certain things on your website or app. Discover where users click, the issues they have, and what deters them from making a purchase on your website.
Retarget anyone who clicks on a link you share - whether it’s a link to your website or another website. Meteor adds a bit of code to each link that allows you to retarget that user with Facebook adverts.
Add a personalised, branded call-to-action advert to any page on the web you share. Anyone clicking on your links will see the content (e.g. a CNN news article, or a blog post on your website) along with your call-to-action in the corner.
5. Master online networking
Facebook Groups are incredibly powerful right now. Join groups where your target market ‘hangs out’, add value to the conversation, talk about your entrepreneurial journey, and connect with potential new customers.
About 60% of 100 Pound Social’s initial customers found us via Facebook Groups. If you run a B2B business, Facebook groups for entrepreneurs are a great place to start.
Slack Groups Ultimate List (Free)
Just as powerful as Facebook groups but woefully underused. That means Slack communities are smaller, tighter, and often more effective for members. Join Slack groups and establish yourself as a valuable member now - before they get too big.