How To Optimise Your LinkedIn Profile And Sell More Because Of It
This guide is shared with paid customers on 100 Pound Social’s £299 LinkedIn Lead Generation Plan. For the first time, we’re sharing it for free.
When you are selling through LinkedIn, your Profile becomes your ‘website’. It’s the place prospects learn about you and your business and validate your offering.
If your profile is unfinished or unclear, the assumption will be that your services or products are similar.
‘Optimising’ your profile means whipping your profile into shape. It means turning your profile into a sales page that persuades prospects to book a sales call with you or enquire about your products or services.
My LinkedIn Profile is fully optimised and throughout this document I’ll share screen grabs from my profile as examples.
Your profile should focus on one business only. If you run multiple businesses, consider creating a profile for each business. Unless your businesses are in the same industry or closely related, trying to promote multiple businesses through one profile is likely to lead to zero LinkedIn sales for any of your businesses.
Don’t underestimate the importance of the images on your profile. They are the first thing a user sees when they glance at your profile so many sure your images give the correct first impression.
Ideally, your banner image will be a personalised image that is relevant to your business.
If you don’t have a personalised image, a photo of the city your business is based in works well (see how London’s Big Ben is in the background on my Banner Image?)
Ensure your Profile Picture is a professional and *up-to-date image.
*Most people will glance at your photo before deciding whether or not to connect with you on LinkedIn.
You’d be shocked at the difference between the LinkedIn Connect Request Acceptance Rate for clients with a professional Profile Picture, and those who have a Profile Picture that looks like it’s been cropped from their Facebook album.
If you don’t have a professional headshot, grab your iPhone and take a photo of yourself against a white wall background. It will only take 2 minutes and it will make a huge difference to your LinkedIn sales success rate.
After your name, add a comma and type out what you do. For example:
- “HR recruitment expert”
- “Expert Leadership Coach”
Often, your name is the only thing people will read so use this opportunity to tell them exactly what you do.
Note: Unless your business name is descriptive of your offering or very well known, it’s not good practice to include it here. My ‘name’ on LinkedIn is; “Victoria Lee, Social Media Specialist at 100 Pound Social”. I include our business name only because it is descriptive of our low-cost social media offering.
Use your headline to summarise your offering and identify your client niche. Put yourself in your ideal client’s shoes; after reading your Headline, they should know immediately what your offering is and whether or not it is relevant to them.
For example: “Expert social media marketing for SMEs – from £100 per month”
Don’t be afraid to be very specific here; being specific will prevent you wasting time on unqualified leads. For example, if you only work with startups that turn over over £50K/mo, specify that.
Check it’s correct!
Use your summary as a sales letter for your business. Identify your prospects’ pain points and tell them how your service or product solves their problems.
Include a call to action to encourage people to get in touch.
Stay away from jargon and boring stuff about your company.
Again, put yourself in your ideal client’s shoes. What do THEY need to hear to make them decide it’s worth their while to have a call with you?
A few points to remember:
- Use short paragraphs – many people will only skim your summary so don’t overwhelm them with long chunky paragraphs
- Keep it short and sweet – no one wants to read an essay. Just provide enough information to tempt prospects to get in touch!
Here’s the summary from my LinkedIn Profile:
Below your summary, add a document or links.
Use this function to add material that will further convince your prospects. We use this to link to our ‘free social media plan quiz’. Other ways you can use this function:
- A link to your website
- A video or presentation
- A link to your appointment booking page
Create a personalised URL for your profile by clicking “edit public profile & URL” in the top right corner of your profile.
In the new tab that opens, hit the ‘edit’ pen symbol to personalise your URL. It’s good practice to use your name and / or business name in your personalised URL
- Refine the other information on your profile to support your position as an expert in your industry.
- Remove information that does not support this. For example, unless you work in hospitality there’s no need to mention that bar job you had a university on your profile!
Want to sell more on LinkedIn?
LinkedIn Lead Generation – £299 a month
✔ Generate hot B2B leads regularly
✔ Build your position as an industry thought leader
✔ One expert post published to your LinkedIn Profile every weekday
✔ Create a LinkedIn Sales Funnel
✔ Directly reach 2,000+ of your ideal clients every month
✔ Watch your LinkedIn Inbox fill with messages from interested prospects
✔ Take on new clients regularly and grow your business
Create a FREE customised social media plan for your business
CASE STUDY How Nimbulent Generate Up To 5 Sales Meetings Per Day With 100 Pound Social “We might close 5 new sales per month. The service is excellent value for money.” Industry Consulting Website www.nimbulent.com About Nimbulent helps startups founders to get their...
CASE STUDY How 100 Pound Social Helped Content Marketing Agency Scribly Put Their Social Media On Autopilot “From day 1, I have been really impressed with 100 Pound Social’s ability to just ‘get’ our brand voice and deliver results.” Industry Marketing & Advertising...
CASE STUDY How Life Sciences Healthcare Amplify Their Twitter and LinkedIn Messaging With 100 Pound Social“The posts are timely, supported by useful graphics and pinpoint sharp on a topic with clear call to actions. They are on message and consistent.” Industry...
CASE STUDY How The Sales Mastermind Generate 3-7 Sales Calls Per Week With 100 Pound Social"100 Pound Social is easily the best investment I've made in marketing my business since launching." Industry Sales Coaching Website scottishrogue.com Plan £299 LinkedIn Lead...
Although it may be tempting, taking your foot off the pedal and dialling back on marketing during Coronavirus could impact your business severely. Unsurprisingly, preliminary studies have revealed that internet use has surged by 50% since we have all been told to stay...
Emma heads up the social media team at 100 Pound Social. We had a 10-minute chat with Emma to find out what it's like to work for a fully remote company and how she helps 100 Pound Social's clients succeed on social media. Contact us to discuss how 100 Pound Social...
CASE STUDY How courier software experts DA Systems increased demo requests with 100 Pound Social “We are rapidly increasing our followers on social networks and have seen a large spike in demo requests for our new product.” Industry Logistics Website da-systems.co.uk...
How 100 Pound Social Creates Niche Social Media Content For Cyber Security Recruiters Locke & McCloud
CASE STUDY How 100 Pound Social Creates Niche Social Media Content For Cyber Security Recruiters Locke & McCloud “In one year 100 Pound Social more than doubled visitor impressions on our LinkedIn page.” Industry Cyber Security Recruitment Website...
There is a whole world of social media tools and platforms out there for small businesses. These tools will make your life easier and make your social media marketing more effective. And thankfully, you don’t have to shell out a small fortune to get your hands on many...
CASE STUDY How Finance Recruiter Twenty84 Gains Visibility On LinkedIn With 100 Pound Social “We are now highly visible on our chosen social media platforms.” Industry Staffing & Recruitment Website www.twenty84.com About Twenty84 are a niche recruitment firm. The...