100 Pound Social is the brainchild of London sisters Victoria and Louise Lee. The pair have extensive experience in social media and digital marketing.
Victoria began her career as a journalist, working at various publications including the Daily Telegraph and the Daily Mirror, before leaving journalism to set up a digital marketing consultancy, Socialee Media, in 2013.
Louise joined Socialee Media in 2014 in the capacity of Social Media Executive. In 2015, whilst still working for Socialee Media, Louise founded Louola's Superfood, a health food brand. Louise used Instagram to develop a following for the brand and to help get the business off the ground. Louola's products are now available in health stores across the UK and online.
Having worked with multiple business owners via Socialee Media, and being busy business owners themselves, Victoria and Louise understand how difficult it can be to build and maintain a regular social media presence. Not only is it hard to find the time but knowing what to post is yet another challenge.
Small business owners have nowhere to turn for help with their social media as most agencies are unaffordable to them as they price their work to attract only the big name clients.
As a consequence, Victoria and Louise witnessed numerous small businesses, unsure of what they should be doing, missing this opportunity to generate business growth from social media. They saw that there was a need for an effective low-cost social media agency that focused on helping small business owners establish and grow their social media presence, at a price they could afford.
100 Pound Social opened for business in early 2017.